About us

Medical Aid Films grew out of the experiences of Midwife Fiona Laird, working in a refugee camp in Darfur in 2006. Seeing babies dying needlessly from tetanus due to their cord being cut with a dirty knife, she sought a way to share simple but life-saving information with health workers and mothers in the community.

Together with co-founders, Professor Eric Jauniaux and Dr Natalie Greenwold, they had the idea to create a simple animation to inform community members about basic care during delivery of a newborn baby — 10 Steps to a Clean Delivery. With that, Medical Aid Films was born.

We bring together health experts with film makers to create engaging, accessible films – empowering health workers and communities with vital knowledge and skills about women’s and child health.

Our approach

Partnership – lasting, meaningful partnerships are at the heart of our work from film development to delivery

Production – through rigorous expert review, we create accessible, engaging, high quality film content

Innovation — we use new technologies where appropriate to make our content accessible to health workers and communities

Making a difference — putting audiences first, we work to understand how people learn through film